Assistance to Trading Standards

We take pride in supporting Trading Standards, the enforcers of the UK Hallmarking Act

We are extremely proud that Dave Merry was given honorary membership of the Chartered Trading Standards Institute - only the sixth time this has happened in over 100 years.

We offer seminars and educational programs for Trading Standards Officers as well as providing inspection assistance, testing and expert witness statements for test purchases and seizures thought to flout the Hallmarking Act. This covers:

  • Expert witness statements relating to test purchases, seizures or customer complaints for interviews and court hearings
  • Professional back up services for Trading Standards premises inspections
  • Product testing for precious metal content and fitness for purpose and Section 9 Statements

Dave Merry receiving the clothing of the Livery with the Clerk of the Company, Sir David Reddaway

Rings by Kyosun Jung

Further Information

Trading Standards Departments should contact us for further information. Consumer complaints should be reported directly to the local Trading Standards Office which can be usually found at the local Council Offices or Town Hall. For more information on our involvement with Trading Standards, download our Expert Services brochure here.

Q&A with Dave Merry

Dave Merry, is our longest serving member of the team.  He is Head of Training, Education & Trading Standards Liaison, and Fellow of the Institute of Professional Goldsmiths. He is also an Honorary Member of the Chartered Trading Standards Institute - one of only six-non Trading Standards Officers to be given the membership. He is regularly filmed for television shows which aim to educate on consumer protection. We asked him some questions to help explain the role of Trading Standards in the hallmarking process.

Is a lot of fake gold, silver, platinum or palladium jewellery being sold illegally in the UK today?

Yes there is!  There are literally tonnes being sold in the UK every day. Trading Standards try to control the flow coming in from the Far East, and often are alerted to fakes driven by consumer complaints. Unfortunately this influx slowly impacts on the real market.   

So would a hallmark be the first thing a customer should check for when they’re buying jewellery?

Absolutely! Always ask if its hallmarked - It’s your guarantee. Also, in a retail outlet, look for the “Dealers Notice” which the British Hallmarking Council produces for jewellers and silversmiths and carries its own legislation. This is a sign which should be displayed by law detailing UK hallmarking.  

What about people shopping online? They cannot physically see the jewellery item to check for a hallmark. What can online shoppers do to ensure they’re getting the real deal?

Buy from a reputable source, if in doubt check with Trading Standards websites like Brand-i.  You can also ask the retailer about their hallmarking of course.


What kind of tricks do jewellery forgers use to make their fake items look real? Is there a way for consumers to spot these forgeries?

Unfortunately there is no dead giveaway sign for the consumer to spot. The quality of metal cannot be judged by sight, touch, texture etc. Fakers can plate base metal in precious metal, and pass the whole thing off as precious. This is why the hallmark is so vital.   

What about hallmarks, can they be faked? If so, how can you tell if a hallmark isn’t real?

Faking hallmarks is extremely rare. I’ve only seen them once in my 45 years – these were close copies of antique silver hallmarks.  I’m pleased to say that that perpetrator has served time in prison! Counterfeit goods often carry generic marks to include symbols, numbers, pseudo marks – and this is confusing for the consumer who see marks, but not 'hallmarks'.

What about price? Can a suspiciously low price be an indicator of fake jewellery?

Yes, on certain auction sites. This is one of the early warning signs. If it’s too good to be true, it often is. Remember, all that glitters is not gold!

Do you have any other final advice or tips for our readers about fake jewellery and how to avoid purchasing it?

Buy from bona fide traders only, familiarise yourself with the UK hallmark (as per image), don’t be afraid to question the maker or retailer about their hallmarking. Our website is a great source of information where you can learn a lot! If you’re still in doubt, talk to an Assay Office or Trading Standards Office about your concerns.